Revenue increase for software manufacturers

A medium-sized IT company for the development of individual software had low margins and fluctuating monthly sales due to many small orders. It was also finding it very difficult to acquire new customers with a high customer lifetime value.

We analyzed the entire sales and marketing area, including the processes and systems used, the employees and customers as well as the markets. We then developed a clear sales and marketing strategy that focused on the needs of the target customers and was easy for the company to implement. Our acquisition strategy prioritized target customers who both received high added value and had a high willingness to buy. For the operational implementation, we recruited and trained first-class sales staff. In addition, our PDC experts worked actively and closely with the company for a fast ROI. This allowed us to ensure that every step was tailored to the specific needs and objectives of the software manufacturer.

Thanks to the commitment of the BDE experts, the company was able to acquire several major customers for long-term projects. In addition, we enabled the company's employees to independently and continuously acquire new customers and work with them on a long-term basis by establishing effective sales processes.